![]() ![]() He'll paint a picture of what their failure will look like. If they've suppressed or given up on the desire for success, Taffer tries to shake them with fear. That could mean proving someone wrong, beating out local competition, or making enough money to buy a vacation house in Tahiti. He appeals to their pride.Įven the laziest bar owners Taffer deals with tend to have a desire to reach a certain level of success, even if they've forgotten it. You may want to strip out the screaming aspect of the following approach before adapting it to your own life, but its main points are relevant for both motivating your employees and yourself. Jon Taffer began his career in West Hollywood as a nightclub manager in 1978. Taffer likewise built up a bar the board application called BarHQ, and he has his own webcast called No Excuses. But Taffer isn't just a reality show star - he's spent over three decades in the bar and nightlife world, and is a leading industry consultant who has worked with hundreds of institutions.Īnd while the camera may love Taffer's tantrums, he told Business Insider that they're carefully constructed attempts to "reel in" off-the-rails owners. In 2013, Jon Taffer co-composed a book called Lift the Bar: An Action-Based Approach for Optimal Consumer Reactions with Karen Kelly.
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